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HTC’s revenue in May was down despite the launch of the U11

HTC has publicly announced that the HTC U11 is selling better than 2016’s HTC 10 and 2015’s HTC One M9, but the phone’s recent launch wasn’t enough to pull HTC’s monthly revenue report out of the ditch.

The company hasn’t posted its May revenue report on its site yet, but we managed dig up the numbers. Revenue for May came in at NT$ 4.530 billion, a 32.91% drop from the NT$ 6.752 billion HTC managed to scrape in during the same month last year.

This may sound a bit disheartening if you were hoping that the HTC U11 would help HTC’s bottom line, but the drop in revenue for the month of May isn’t anything to worry about. While the HTC U11 did technically go on sale during the month of May, its availability was limited to Taiwan. The phone didn’t go on sale in most European countries until the first week of June and the US launch didn’t happen until June 9th.

Another factor to consider is that HTC has cut back the total number models it is selling to focus on selling smartphones with higher profit margins. HTC Desire phones were never hugely popular, but the numbers added up since HTC typically had about a half dozen different models on the market at any given time.

If demand for the HTC U11 is as strong as HTC claims it is, we will see that reflected in the company’s June revenue report.

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2 comments
  1. Trying to make a proverbial mountain out of a molehill!
    Whilst you mention that sales and delivery only commenced globally you appear to indicate that HTC are lying about how sales are going.
    You quote figures from May this year and last year as proof that they earned less – you omitted the fact that the HTC 10 went on sale a month earlier than the HTC U11!
    You also didn’t mention that HTC USA has sold out, not to mention that the have just added the Solar Red colour version which a lot of customers were waiting for.
    It surprises me that you haven’t mentioned Russia being responsible for the poor sales figures – the media seemed to be obsessed by that country of late!
    Please confine your articles to actual figures that are meaningful and properly researched instead of trying to feed negative garbage based on speculation.
    All to earn a buck – if youve got nothing – speculate with half truths!

  2. One man’s truth could be others man lie… It’s all about perspective.
    However, you don’t spit on a man you don’t agree with. You share your view and if it is good you add value to cummunity otherwise it’s just another post…

    You both had good insight but ho has right? Probably both partially 🙂

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