A recent #MoreYou marketing campaign has been launched to bring attention to HTC’s latest phone in the Desire series, the HTC Desire 626. The ad highlights one really nice feature of the Desire like the 5 MP front facing camera for serious selfie action. Combine two things lots of people like to do with smartphones; take self portraits and listen to music and you have a simple and easy way to target your audience.
Good job HTC!
SMILE! Or not. Whatever your mood, post a selfie here, and you'll get a playlist to match it. http://t.co/ViE4QkjWTC pic.twitter.com/d6k3eG0WSZ
— HTC (@htc) September 8, 2015
Upload your latest selfie using HTC’s website to Spotify music and you get recommended playlists that have been formulated to match your facial expressions.
We discovered the campaign thanks to Twitter and the many friends who are also fans of the big green letters. Funny thing for us was that pictures taken with the One M8 were too big to upload as it appears there is a 2MB file size limit so we had to link our Twitter account which uses the profile picture and the results were not exactly how we were feeling at the moment. Still this is a fun idea that we encourage you to join in and share with others.
I wasn’t able to access all music using spotify because of my location. But I signed up for arcvpn and can switch between regions to access all the music.