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HTC and Spotify team up for some moody playlists
A recent #MoreYou marketing campaign has been launched to bring attention to HTC’s latest phone in the Desire series, the HTC Desire 626. The ad highlights one really nice feature of the Desire like the 5 MP front facing camera for serious selfie action. Combine two things lots of people like to do with smartphones; take…
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Supply chain report claims HTC One M9 component orders will decrease 30% due to slow handset sales
After posting lower than expected numbers for the month of April, a report from Taiwan’s handset supply chain suggests that HTC may soon cut back on its component orders for the HTC One M9 due to low global demand for its flagship phone. The HTC One M9 is impeccably designed and is one of the…
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HTC hires former Samsung marketing executive as adviser to Chairwoman Cher Wang
So far, the consumers and the press are singing the praises of the HTC One (M8), but he company isn’t quite ready to sit back and hope sale of the phone take off. Bloomberg is reporting that HTC has hired Paul Golden (the Samsung marketing executive responsible for creating the successful marketing campaigns for the Samsung…
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HTC and Gary Oldman team up to promote the HTC One (M8) – ask the internet, blah, blah, balh
There’s no denying that HTC’s marketing campaign featuring Robert Downey Jr was a bit odd. Rather than sticking with the same theme, HTC has hit the reboot button and pulled in Gary Oldman for its first two ads for the HTC One (M8). This time around, the message is simple: “At HTC, they don’t make…
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HTC planning a 2014 resurgence with a new marketing approach and wearable device
The HTC M8 may be the one device currently grabbing headlines around here, but HTC’s strategy to turn the things around in 2014 will rely on much more than a single flagship device. HTC Chairman Cher Wang and chief financial officer and head of global sales Chang Chialin sat down with Bloomberg recently to talk about…
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HTC ‘Change’ campaign launches with bizarre Robert Downey Jr commercial
Change has arrived! HTC has thrust Robert Downey Jr right in the middle of its $1 billion marketing campaign with a two minute commercial which has just been posted to the company’s YouTube channel. The commercial is a montage of different sequences which highlight a “Hipster Troll Carwash,” “Hot Tea Catapult,” “Humongous Tinfoil Catamaran,” “Hold This…
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Robert Downey Jr. takes center stage in HTC’s ‘Change’ marketing campaign
It’s official, ladies and gentlemen! Robert Downey Jr. will be leading the charge in HTC’s new “Change” marketing campaign which is scheduled to launch August 15th. If you’ve been paying attention over the past week or so, you’ve already gotten a glimpse of what HTC has in store. The idea behind the campaign is to “putting…