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HTC posts ‘Prelude to change’ teaser video as excitement builds
Last night, HTC posted teaser video titled “Prelude to change,” following the “Big things ahead” video which went up on Monday. Like the first clip, the new one is only 16 seconds long, giving us a slightly different cut. We still don’t know if Robert Downey Jr is the lead actor featured in the video,…
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HTC Generator shows us what HTC really stands for
The HTC name was originally an acronym for High Tech Computer Corporation when the company was founded. Yes, the name may be a bit bland, but HTC has launched the “HTC Generator” on its website which randomly combines groups of words which start with H T C. the company is hoping you spend some time with…
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Robert Downey Jr. joins HTC as global smartphone ambassador
In somewhat of an unexpected move, rumor has it that that Robert Downey Jr. has signed a $12 million two-year contract which positions the actor at spokesman and global smartphone ambassador for HTC. While a spokesperson for HTC claimed that the company had no new announcement regarding HTC’s marketing strategy, she did finish the comment by…
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Marketing report shows HTC played things safe in 2012 – new marketing strategy could turn things around
The past 18 months have not been kind to HTC. After years of year-over-year record profits and sales, HTC’s fortunes quickly turned in late 2011. Competition from Samsung and Apple started to eat away at HTC’s market share and the evolution of the Android segment gave other players in the mobile industry the ability to…
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HTC doubles marketing budget, leaves its ‘quietly brilliant’ ways behind
When HTC brought in Benjamin Ho to serve as the company’s new chief marketing officer, it was apparent that HTC was looking for a change. Based on the company’s financial situation, the HTC One is arguable the most important phone HTC will ever launch. To guarantee that phone’s success, HTC will scrap the “quietly brilliant” company tagline…
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How HTC could rebuild the One brand
Building a brand is pretty easy. You come up with a name, you slap it on a product and you hope people buy it. Building a successful brand is a whole different ball game. While there are thousands of products which can be easily recognized by the general public, there are only a few hundred…
