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HTC’s revenue drops to a three-year low with the launch of the HTC One on the horizon

Saying that things aren’t going well for HTC would be a huge understatement. As the launch of the HTC One looms on the horizon, HTC has revealed that its revenue for the month of February came in at $380.4 million – the lowest number in three years. HTC’s revenue for February was 27 percent lower than what the company reported in January and a staggering 44 percent lower than the numbers from February of 2012.

The drop in revenue was expected since HTC has not released any new high-end devices in Europe or the United States so far this year. As the launch of the HTC One approaches (expected to hit Europe by March 15th and the United Sates on the 22nd), the hope is that this will be the last time HTC has to issue a somber earnings report. For now, it looks like HTC will be relying completely on the HTC One to turn the tides around and steer the company back into a more profitable direction. The HTC One will be available in the United States on T-Mobile, Sprint and AT&T and countless international service providers will be selling the device as well.

Hopefully, HTC will be able to capitalize on the single device strategy and deliver a global marketing campaign which will raise awareness of the HTC One and features like Ultrapixels, Zoe, BlinkFeed and the enhanced BoomSound audio experience.

Source: HTC

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  1. If the s4 specs and rumours of an 8 core processor and 32gb and 64gb versions v the One’s quad core HTC won’t reverse this.

    They’re going the way Nokia did and dropping the ball on what the competition are up to.

    I love HTC, but the choices for me to buy are pretty poor compared to what’s coming up behind it very soon.

    1. The latest S4 rumors indicate that it will use the same Snapdragon 600 as the HTC One with a slightly higher clock speed. For me, it comes down to construction quality and software. On that front, I think HTC (for now) has the advantage. We’ll have to see what Samsung has to offer with the S4 once it’s announced.

      1. I’ve just been given an S3 through work. My god have Samsung messed things up with touch with & the butchered jellybean.

        Unless the S4 is mind blowing, and having played with a demo One which I didn’t like the idea polycarbonate’s finish, I may well venture towards the upgraded Nexus 4 whenever that’s due in its 32gb guise.

  2. To be fair, the 8-core processor in the Galaxy S4 (IF it will be the exynos) is not really an 8-core. It has 8 cores, but it’s a 4+4 set-up with 4 cores aimed at low power consumption and low performance and 4 A15 cores aimed at high performance. It is not possible to use 8 cores at once making it essentially an efficient quad core processor. Because of the A15’s, performance will probably beat snapdragon 600 in raw benchmarks but the difference will not be that big. Furthermore, since LTE is not integrated in the exynos, power consumption will still be higher than that of the snapdragon.

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