In 2010, HTC saw handset shipments increase 165 percent, brining their total number of shipped units to over 21 million. The numbers were certainly impressive, though they were not enough for HTC to keep the title as the number 4 smartphone maker for the year. HTC’s smartphone market share slipped to 7.1 percent as Samsung edged HTC out with 7.6 percent, pushing them down to the number five spot on the list.
Nokia still holds the number one spot with 33.1 percent, followed by Research In Motion’s 16.1 percent, and Apple Inc’s 15.7 percent. Together, the top 5 smartphone makers accounted for nearly 80% of all smartphones shipped in 2010.
While losing market share to Samsung is certainly not a good thing, we’re pretty confident that HTC is not too worried. 2010 was the best year one record for HTC and with a few new investments and plans to increase smartphone shipments by 300% in 2011, HTC may be able to recapture the number 4 spot before 2011 comes to a close.
Things may have gotten off to a slow start in 2011, but they should pick up pretty quickly in the U.S. with the HTC Inspire 4G and HTC Thunderbolt right around the corner. And if our predictions are correct, HTC will be unveiling nearly a half dozen new devices (including the HTC Verdi, HTC Saga, and HTC Flyer) at Mobile World Congress in less than 5 days.
Source: Focus Taiwan
Would be interesting to compare the marketing expenditure of each company in comparison to their growth. I have a funny feeling Samsungs budget would dwarf that of HTC.
that certainly would be intresting. HTC has really stepped up their marketing game over the past 18 months but it’s still a drop i nthe bucket compared ot what Samsung pulls off.
Keep in mind thoug that the majority of Samsung’s growth in the smartphone segment was in the second half of 2010 with the introduction of the Galaxy S line. HTC could learn a fwe tricks form them. All they really need is ONE phone that blows the competition out of the water. The trick is getting all major carriers to pick it up. They should focus more on 2-3 great phones for all carriers than one-ff exclusives which are easily forgotten.
Most Nokia clients not even know what and Android is.
HTC still to be descovered by the masses.