Apparently HTC is hard at work. We just recently got the news about the new Touch2, then Sprint announced that they are bringing the Hero to the U.S. market and now HTC is back again with the official unveiling of the HTC Tattoo. If you’ve just recently purchased the HTC Hero, you have nothing to worry about since the new HTC Tattoo is an entry level Android phone for the mass market. The screen size has dropped to 2.8" and HTC has chosen to add in a d-pad to replace the trackball that has been on the Dream, Magic, and the Hero. The HTC Tattoo is expected to ship in European markets sometime in the beginning of October, with a global rollout in the following months. I’m not sure if you noticed, but HTC thinks that all entr-level Android handsets should have a custom UI. HTC will be shippign the Tattoo with their Sense UI as well as all their other Andrid tweaks that they included in the HTC Hero. Let’s hope we see fewer and and fewed "with Google" phones released.
HTC TATTOO™ BRINGS ANDROID TO ALL
TAIWAN – September 8, 2009 –
"Everyone wants their own phone to feel like it was specifically made for them. The Tattoo, with HTC Sense represents an easy way to shape your own distinct mobile experience and really make it your own," said Peter Chou, Chief Executive Officer, HTC Corporation. "The HTC Tattoo ensures that you can create the most engaging and appropriate mobile experience through simple yet powerful personalization."
HTC Tattoo is the second phone to embody HTC Sense, a mobile experience focused on putting people at the centre by making your phone work in a more simple and natural way. Designed by listening and observing how people live and communicate, HTC Sense revolves around three fundamental principles
With HTC Tattoo, you stay close to the important people in your life by integrating your communications and applications including voice calls, emails, texts, photos and status updates into one consolidated view, providing innovative and fun phone experiences.
The stylish HTC Tattoo is small and compact, fitting snugly into your hand or pocket.
People are able to design and purchase their own unique covers or search and select from popular cover designs, altering the look of the phone to reflect their mood or individual tastes.
HTC Tattoo integrates Google’s innovative mobile services including: Google Maps, search, Google Mail, and Android market where users can download thousands of popular applications and games. It also comes complete with a broad variety of hardware features including a 3.2 megapixel autofocus camera, 3.5mm stereo headset jack and expandable microSD memory.
HTC Corporation today introduced the HTC Tattoo™, an Android-based phone that brings broad personalization to the masses. With its distinct design and ability to personalize all aspects of the phone, from its hardware to its applications and content, people are able to express themselves and create their own individual mobile experience. Make it Mine, Stay Close and Discover the Unexpected.
Availability
The HTC Tattoo will be available in Europe first at the beginning of October, and will roll out in markets around the world in the following months.
About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry and continues to pioneer industry-leading mobile experiences through design, usability and innovation that is sparked by how the mobile phone can improve how people live and communicate. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.
Tattoo embodies three core principles of HTC Sense: Make it Mine, Stay Close and Discover the Unexpected
