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Marketing report shows HTC played things safe in 2012 – new marketing strategy could turn things around
The past 18 months have not been kind to HTC. After years of year-over-year record profits and sales, HTC’s fortunes quickly turned in late 2011. Competition from Samsung and Apple started to eat away at HTC’s market share and the evolution of the Android segment gave other players in the mobile industry the ability to…
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HTC doubles marketing budget, leaves its ‘quietly brilliant’ ways behind
When HTC brought in Benjamin Ho to serve as the company’s new chief marketing officer, it was apparent that HTC was looking for a change. Based on the company’s financial situation, the HTC One is arguable the most important phone HTC will ever launch. To guarantee that phone’s success, HTC will scrap the “quietly brilliant” company tagline…
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HTC One will sync with iPhone backup, now one more reason to buy
Earlier this week we were officially introduced to the new HTC One. HTC’s 2013 flagship device looks great, and now there is more good news for those of you looking to pick one up when released next month. HTC will be updating it’s Sync Manager software and introducing a new feature that allows you take…
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How To: Quickest way to get to the Personalize settings
Most of us like to customize the look of our smartphones and Android provides various ways of doing so; one could say the possibilities are endless. When I get a new smartphone or review unit, one of the first things I do is find a wallpaper that I am comfortable looking at and showing off to…
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HTC still performing strong in US according to comScore
The folks over at comScore recently released their Top Smartphone OEM list for the final quarter of 2012 and HTC filed in at third. Apple sits atop the list with 36.3% of the market, followed by Samsung with 21% of total devices. HTC dipped slipped slightly from 12.0% in September to a 10.8% at the…
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HTC M7 name and color options possibly confirmed in leaked image?
There seem to be many leaks related to the HTC M7 recently as we approach what we believe will be the official unveiling in New York and London on the 19th. The latest leak possibly confirms the HTC M7 moniker and also unveils two color options for HTC’s 2013 flagship device. Pocket-lint recently received an…
