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Robert Downey Jr. takes center stage in HTC’s ‘Change’ marketing campaign
It’s official, ladies and gentlemen! Robert Downey Jr. will be leading the charge in HTC’s new “Change” marketing campaign which is scheduled to launch August 15th. If you’ve been paying attention over the past week or so, you’ve already gotten a glimpse of what HTC has in store. The idea behind the campaign is to “putting…
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HTC slips to number three Windows Phone handset maker as platform shows incredible growth
The latest IDC numbers show Microsoft’s Windows phone platform has gaining some momentum. In Q2 of 2013, Windows Phone market share increased to 3.7%, up from 3.1% in Q2 of last year. The market share increase may seem small, but the platform adoption rate actually increased by 77% due to overall 51% smartphone shipment increase…
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HTC Generator shows us what HTC really stands for
The HTC name was originally an acronym for High Tech Computer Corporation when the company was founded. Yes, the name may be a bit bland, but HTC has launched the “HTC Generator” on its website which randomly combines groups of words which start with H T C. the company is hoping you spend some time with…
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HTC to buy back 1.76% of company shares
HTC has announced that it is kicking off a share buyback program worth $145 million which would give it control over 1.76% of the company’s outstanding shares. The announcement was made over the weekend after HTC saw its stock price take a nose dive after the announcement that the company may post its first ever loss at the…
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HTC’s Q2 profits surge 1,385 percent – still shy of market expectations
For the first time in nearly a year, HTC’s quarterly revenue report has some good news. Profits from the quarter skyrocketed from $2.8 million in Q1 to $41.63 million, proving to investors and consumers that the HTC isn’t quite ready to give up. The 1,385 percent increase in profits is sure to help HTC’s bottom line, but it is…
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Peter Chou: ‘Give us some time and we will stage a comeback’
During HTC’s annual shareholder meetings, Peter Chou reiterated HTC’s commitment to growth. With HTC’s current market share sitting at roughly 4 percent, HTC is determined to enhance its brand recognition and improve customer loyalty as the company regains lost ground from Apple, Sony and other competitors in the smartphone sector. We managed to maintain a…
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HTC executive compensation dropped 51% in 2012 – Peter Chou denies he will step down if HTC One fails
HTC’s 2012 annual report has revealed that HTC executives took a dramatic pay cut last year as the company struggled to maintain profitability. The executive team pulled in a combined total of NT$660.5 million (US$22 million) in salary, retirement pay, bonus and profit sharing during 2012 – 51.3% lower than what was paid out in 2011. For…