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HTC departs Mother and takes advertising in-house
HTC is making additional changes in order to help increase their revenues of yesteryear and the latest step is to take their Advertising in-house instead of outsourcing it to Mother. In March of 2012, Mother won the account from Deutsch LA and has been responsible for HTC’s £100m global ad business until now. Their contract with…
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IDC: HTC ranked as number 4 global smartphone maker in 2012 despite disappointing year
Despite 2012 being a massively disappointing year for HTC, the company somehow managed to finish out the year in the number four spot in IDC’s top smartphone vendors. According to IDC’s numbers, HTC shipped 32.6 million smartphones in 2012, accounting for 4.6 percent of all smartphone shipped across the globe last year. Unfortunately, HTC’s shipment numbers came…
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Rumor: HTC M7 rendering reveals front-facing stereo speakers
It looks like images of the upcoming HTC M7 device continue to leak out. The latest image from @evleaks supposedly comes from a SIM card installation tutorial that was included in an early release of the HTC M7 firmware. This new image portrays a white device with glass covering the front of the device and…
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HTC to enter the Myanmar market with six phones
HTC has announced that it will start selling six of its smartphones in Myanmar (Burma) with an intuitive, Myanmar language onscreen keyboard which will offer predictive typing. While a native language keyboard may not seem like a huge deal, HTC has worked closely with a local software company to develop the keyboard since there has been disagreement for…
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HTC new year’s resolution to be number three again
With the recent sales report for the fourth quarter of 2012 revealing another year over year loss the company hopes to revive the office and boost sales in 2013. HTC executives at the home office held an event in December where they gave motivational speeches to improve the moral among employees. Talk around the office was…
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HTC earnings continue to disappoint – $34 million profit in final quarter of 2012
HTC released their raw Q4 earning results and the news still isn’t good for the Taiwanese company. The revenue numbers for HTC continue to dwindle and in Q4 of 2012 they received a meager $34 million (NT$1 billion) net income before taxes. HTC produced a 2.1 billion (NT$60 billion) revenue in the final quarter of 2012 which is…
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HTC’s Peter Chou: “The worst for HTC has probably passed”
As we move into 2013, it’s becoming pretty clear that HTC does not want to repeat 2012. Over the past month or so we’re heard from a few HTC representatives that the company is shifting its focus, changing the way to negotiates with service providers and focusing more on innovation now that the company has…