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HTC One Live Experience Tour heading to 11 major markets across the U.S.
HTC knows that the success of the HTC One is going to determine the fate of the company. In an effort to boost consumer awareness of the device, HTC is kicking off the HTC One Live Experience Tour which will position the new smartphone to consumers as “Everything Your Phone Isn’t.” HTC will be heading to 11 major…
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BoomSound Lounge coming to a city near you for a limited time
This morning HTC will open several BoomSound Lounges across the US for a few weeks so fans can enjoy some hands-on time with the new HTC One. What’s a BoomSound Lounge, you ask? It’s an oversized, old school boombox that will be full of HTC ambassadors and plenty of HTC One demo units.If you live near…
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HTC working on a Microsoft tablet with HD display
Despite previous comments from HTC reps, reports from a snoopy research marketing and consulting firm, NPD DisplaySearch indicates that HTC is working on an HD display tablet running Microsoft’s latest cross-platfrom OS. These reports were released at an annual conference on March 28th and basically sound like a hunch based on some possible leads. Of course neither Microsoft nor HTC…
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Analyst: HTC will miss Q1 revenue targets, forecasts low sales of the HTC One in Q2
Based on the delayed launch of the HTC One due to shortage of the device’s imaging components, J.P. Morgan analyst Alvin Kwock expects HTC’s Q1 revenue to come in at NT$45 billion (US$1.5 billion), nearly 25 percent lower than HTC’s estimated range of NT$50 billion to NT$60 billion. Based on those numbers, Kwock adjusted HTC shipment numbers…
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Marketing report shows HTC played things safe in 2012 – new marketing strategy could turn things around
The past 18 months have not been kind to HTC. After years of year-over-year record profits and sales, HTC’s fortunes quickly turned in late 2011. Competition from Samsung and Apple started to eat away at HTC’s market share and the evolution of the Android segment gave other players in the mobile industry the ability to…
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HTC doubles marketing budget, leaves its ‘quietly brilliant’ ways behind
When HTC brought in Benjamin Ho to serve as the company’s new chief marketing officer, it was apparent that HTC was looking for a change. Based on the company’s financial situation, the HTC One is arguable the most important phone HTC will ever launch. To guarantee that phone’s success, HTC will scrap the “quietly brilliant” company tagline…
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Rumor: HTC named as possible suitor for Panasonic’s mobile phone business
According to SankeiBiz, HTC has been named as a possible buyer of Panasonic’s mobile phone business. Panasonic currently has efforts in place to stabilize the company and refine its product line in an effort to maximize shareholder value. Over the years, Panasonic has dabbled in the mobile phone industry on more than one occasion, but…