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HTC may see a loss in Q3 despite HTC One outselling company’s 2012 flagship devices

Earlier this month, we learned that HTC had managed to pull in $41.63 million in profits during the second quarter. The number want’s that shocking since HTC had nearly suffered a loss during Q1, but HTC’s new guidance for Q3 shows that the company isn’t out of the woods yet. Due to “relatively higher cost structure,…
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HTC esablished ‘Emerging Devices’ unit as Jason Mackenzie appointed to lead HTC America

In an internal HTC email, CEO Peter Chou announced: “Effective immediately, in addition to his current duties in supporting me with global corporate strategy, Jason Mackenzie will lead HTC America.” Jason Mackenzie previously led HTC’s American operations from 2010-2011 but has since been working as the company’s global marketing sales lead. With Jason Mackenzie taking over HTC America, “Mike Woodward…
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HTC’s Q2 profits surge 1,385 percent – still shy of market expectations

For the first time in nearly a year, HTC’s quarterly revenue report has some good news. Profits from the quarter skyrocketed from $2.8 million in Q1 to $41.63 million, proving to investors and consumers that the HTC isn’t quite ready to give up. The 1,385 percent increase in profits is sure to help HTC’s bottom line, but it is…
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Peter Chou: ‘Give us some time and we will stage a comeback’

During HTC’s annual shareholder meetings, Peter Chou reiterated HTC’s commitment to growth. With HTC’s current market share sitting at roughly 4 percent, HTC is determined to enhance its brand recognition and improve customer loyalty as the company regains lost ground from Apple, Sony and other competitors in the smartphone sector. We managed to maintain a…
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Robert Downey Jr. joins HTC as global smartphone ambassador

In somewhat of an unexpected move, rumor has it that that Robert Downey Jr. has signed a $12 million two-year contract which positions the actor at spokesman and global smartphone ambassador for HTC. While a spokesperson for HTC claimed that the company had no new announcement regarding HTC’s marketing strategy, she did finish the comment by…

