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  • HTC ‘Change’ campaign launches with bizarre Robert Downey Jr commercial

    HTC ‘Change’ campaign launches with bizarre Robert Downey Jr commercial

    Change has arrived! HTC has thrust Robert Downey Jr right in the middle of its $1 billion marketing campaign with a two minute commercial which has just been posted to the company’s YouTube channel. The commercial is a montage of different sequences which highlight a “Hipster Troll Carwash,” “Hot Tea Catapult,” “Humongous Tinfoil Catamaran,” “Hold This…

  • Humongous Tin foil Catamaran sets sail #HTCChange

    Humongous Tin foil Catamaran sets sail #HTCChange

    Remember that Humongous Tin-foil Catamaran Robert Downey Jr. mentioned the the #HTCChange teaser clip yesterday? Well, here it is. we’re a bit perplexed as to how this marvel of the seas will help HTC’s brand image, but it’s outlandish enough that most people will at least be intrigued. As long as the masses are entertained and…

  • Nielsen: HTC takes the #3 spot in US smartphone market share in Q2

    Nielsen: HTC takes the #3 spot in US smartphone market share in Q2

    The latest numbers form Nielsen show that HTC may not be doing so bad after all. The report shows that HTC phones accounted for 9.4% of all smartphones currently in circulation in the US, enough to secure the number three slot below Apple (40%) and Samsung (24.7%). Motorola’s nipping at HTC’s heels with 9% market…

  • Robert Downey Jr. takes center stage in HTC’s ‘Change’ marketing campaign

    Robert Downey Jr. takes center stage in HTC’s ‘Change’ marketing campaign

    It’s official, ladies and gentlemen! Robert Downey Jr. will be leading the charge in HTC’s new “Change” marketing campaign which is scheduled to launch August 15th. If you’ve been paying attention over the past week or so, you’ve already gotten a glimpse of what HTC has in store. The idea behind the campaign is to “putting…

  • HTC Fetch to keep track of your important items

    HTC Fetch to keep track of your important items

    It looks like HTC has come up with a contender in the smart accessory market to compete with Samsung’s TecTile and Nokia’s Treasure Tag. The HTC Fetch device is rumored to be a portable electronic device with built-in Bluetooth capability that can be hooked to your keys or other items and be tracked from an app on your HTC phone. This…

  • HTC posts ‘Prelude to change’ teaser video as excitement builds

    HTC posts ‘Prelude to change’ teaser video as excitement builds

    Last night, HTC posted teaser video titled “Prelude to change,” following the “Big things ahead” video which went up on Monday. Like the first clip, the new one is only 16 seconds long, giving us a slightly different cut. We still don’t know if Robert Downey Jr is the lead actor featured in the video,…