Before you get paranoid about IBM’s Watson super computer keeping track of every step you make when using the UA Record app, we’d like to point out that the partnership between Under Armour and IBM does not give IBM access to any of the data. Under Armour is using Watson Analytics from IBM which is installed on Under Armour’s servers.
With that out of the way, let’s get to the fun stuff. With the help of Watson, Under Armour’s Record app has learned a few new tricks. In addition to tracking your daily activity, sleep patterns, and food intake (you need to enter it manually into the app), Record can now compare that information with all of its user base and spit back intelligent recommendations. By analyzing the data from other users within your category, UA Record will recommend how much sleep you should be getting or even how long you should run or lift weights each day if you’re working to achieve a certain weight. Watson integration also looks at weather patterns, recommending which time of day would be best for a run or even suggesting specific classes at a local gym if outdoor activities aren’t recommended based on the weather.
We’re still digging into the new UA Record app that was introduced at CES last week, but we’ll be sure to share our thoughts with you once we’ve had a change to put it to the test.
Source: The Verge
