With the HTC One M9 starting to hit markets around the globe, we’re finally getting our first look at HTC’s global marketing campaign. We’ve seen a few quirky Robert Downey Jr commercials already, but it looks like our friends in the UK will get treated to something more traditional.
The new 30 second “One life” spot shows a group of young people running through a museum, capturing selfies with a statue; a roller skater in a suite jamming to his music, and a late night house party kept alive with BoomSound when the power goes off.
The ad doesn’t do a whole lot to emphasize any specific feature of the HTC One M9, but we don’t think it has to. It shows the phone being used by people having a good time. Sometimes that’s all that’s needed. Since we only have One life, might as well have the HTC one M9 to make sure we can enjoy every last second of it.
