UH OH Protection may be the key to the HTC One M9’s success

There are a lot of reasons why people should buy the HTC One M9, but HTC new UH OH Protection may be the silver bullet to ensure the phone’s success. If you haven’t heard, the new HTC One M9 comes with a 1 year protection plan which will allow you to trade your phone in one time within the first 12 months of ownership due to a cracked screen, water damage or if you decide you need to change service provider. And if you don’t use your UH OH Protection, HTC will give you $100 off your next HTC One.

Yes, HTC’s UH OH Protection is amazing, but will it really help will sales of the HTC One M9? According to HTC’s Jason Mackenzie, it definitely will. HTC’s research has shown that “purchase consideration for HTC One increased over 70%” when consumers learn about the UH OH Protection plan. It’s impossible to predict how many people will actually buy the HTC One M9, but Jason Mackenzie did confirm that retail partners will trained on the intricacies of UH OH Protection and that details of the plan will be featured alongside the phone at retail displays.

Is UH OH Protection a major factor in your decision to purchase the HTC One M9 over the competition?

@palmsolo in research we see that purchase consideration for HTC One increased over 70% when they learned about UH OH.

— Jason Mackenzie (@JasonMacHTC) March 26, 2015

@nickmgray @palmsolo Yessir

— Jason Mackenzie (@JasonMacHTC) March 26, 2015