HTC introduces UH OH PROTECTION for the HTC One M9

HTC Advantage already offers industry leading protection for HTC One phones in the US, but the new UH OH protection plan for the HTC One M9 take things to a whole new level. UH OH protection comes automatically with the purchase of the HTC One M9 in the US offer one free phone replacement within the first 12 months of ownership if you crack your screen, if it happens to take an unexpected swim in the toilet or even if you decide to switch service providers.

The process is fairly simple. If you damage your HTC One M9, simply call 1-866-449-8358 and HTC will ship you a replacement HTC One M9 in one business day. Once you receive the phone, send your broken phone back to HTC with a pre-paid shipping label and you’re set.

While it’s nice to know what HTC is looking out for us in case something goes wrong with our HTC One M9, what about the people who baby their phones? If own the HTC One M9 and don’t use the UH OH protection in the first 12 months, HTC will give you $100 towards the purchase of a new HTC One. If that doesn’t build brand loyalty, we don’t know what will.

If you have any questions about HTC UH OH Protection, you can tweet them to @HTCUSA and Jason Mackenzie will answer your question during a LIVE streamed event scheduled at 9:00 AM PST (video embedded below).

UPDATE: HTC will also be adding UH OH Protection to the HTC One M8 for anyone who purchases the phone after April 10th. HTC will also honor any UH OH protection claims for devices which are unlocked and/or rooted.

Source: HTC UH OH Protection

HTC LAUNCHES INDUSTRY-LEADING UH OH PROTECTION WITH THE ALL NEW HTC ONE M9 TO ENSURE THE WORLD’S BEST LOOKING SMARTPHONE STAYS THAT WAY

Innovative program covers cracked screen or water damage for 12 months, or provides $100 off the next HTC One.

Bellevue, WA —March 18, 2015 — Because bad things happen to good smartphones, HTC America Inc. unveils UH OH^TMProtection, a new industry-leading initiative that protects U.S. customers who purchase the new HTC One M9 against life’s uh-oh moments.  UH OH Protection includes one free replacement within the first 12 months for a cracked screen, water damage or if you decide to switch carriers.

HTC UH OH Protection provides consumers who damage their new HTC One M9 with an untimely fall onto the pavement or into a toilet with a free phone replacement within 12 months of purchase. Consumers who don’t take advantage of UH OH Protection within the first 12 months will receive $100 towards the purchase of a future HTC One.

“With the HTC One M9, we didn’t stop with creating an award-winning smartphone and amazing user experiences. We created an innovative new program that ensures the best phone on the market stays that way,” said Jason Mackenzie, president of HTC Americas. “We want our customers to have the confidence to use their new HTC One and the peace of mind that HTC has your back if something unfortunate happens to it.”

Based on a Google Insights Survey conducted in March 2015 with individuals that had damaged their smartphone:

• 69% of respondents said they have damaged their phone in the past 12 months, and
• 47% of those that have repaired their phone spent $100 or more, while
• 25% are currently using a damaged phone

“While other smartphone companies look at uh-oh moments as a way to profit off of you, we are focused on adding value to owning an HTC One. If you don’t need UH OH Protection, we are going to give you $100 off your next HTC One,” said Mackenzie. “If something does happen, we’re going to take care of you – quickly.”

How UH OH Protection Works

UH OH Protection is automatically provided with HTC One M9, which will be going on sale soon. With a call to HTC Care at 1 (866) 449-8358, an HTC Care team member will arrange to overnight a replacement phone. It is a simple and hassle-free process.

For more information, visit www.htc.com/us/uh-oh-protection.