Despite the fact that the HTC M8 was certified by the Wi-Fi Alliance in December and the details of its official user agent profile showed up in early January, the handset’s unveiling may still be 6-8 weeks out. According to @evleaks, HTC M8 should make its debut in New York City in late March – roughly a month later than the unveiling of the 2013 HTC One. Last year, the HTC One was simultaneously unveiled in New York City and London on February 19. Though the phone did make its initial retail debut in late March, broad availability of the HTC One didn’t kick in until early April due to component supply issues.
By unveiling the HTC M8 in late March, HTC may to emulate Apple’s success by reducing the number of days between the handset’s unveiling and retail availability. With most iPhone launches, Apple typically announces the handsets specs, pricing and retail launch date (typically less than 10 days out) in one fell swoop – followed by pre-order options directly from the manufacturer or through dozens of service providers across the globe. Match that up with multi-faceted marketing campaign featuring Robert Downey Jr and HTC may have the opportunity to turn the company around in 2014.
What do you think HTC has planned for the launch of the HTC M8?
Starting to look like a late March, NYC launch for HTC M8.
— @evleaks (@evleaks) February 2, 2014
The only reason HTC could excuse this, is if they are dropping Snapdragon 805 in, but this is highly unlikely. We do what we can to help & support HTC, but they go & shoot themesleves in the foot everytime.An earlier launch than the competition gave them fighting chance this year, but they’ve blown it again. I’m still probably gonna sell my HTC One to buy its successor, but I’m also pretty sure that’ll be the last flagship they make…