HTC has already started officially hinting at what we will see on March 25th and now Drew Bamford (lead software designer at HTC) has thrown in a few hints of his own during an interview during Mobile World Congress in Barcelona this week. During the interview, Drew was asked about his thoughts on what’s to come in the next few years. Rather talking about what the future of mobile will look like in a few years, Bamford jumped right to HTC’s upcoming March 25th announcement, stating:
“I think the great thing is that you won’t have to wait three years or even a year. On March 25th, we’re going to have a lot more to talk about with some new experiences that you’ll be very excited about. And really, what we’re doing there is capitalizing on the experiences that have been successful in HTC Sense 5 and 5.5 and really taking them to the next level. faster Access to the information that’s important to you, a more responsive experience that understand you and anticipates your needs and more ways to express yourself with your phone.”
When asked if HTC’s upcoming flagship would look like a previous version of the devices like the Samsung Galaxy S4 and S5 or the Sony Xperia Z1 and Z2.
“What we aim to do at HTC is capitalize on the design DNA that’s a part of our products. For example, you’ll see in the HTC Desire range we have the signature front-facing speaker grill and it doesn’t look identical to the HTC one, but you can identify that DNA – much the same way you might identify a BMW by the kidney grills, You’ll see us carry forward some of that DNA, some of our craftsmanship, attention to detail, beautiful metal construction, but we’ll take it to the next level. It will feel like something fresh, something new, but respecting the integrity of our design DNA.”
The interview wrapped up with Drew’s thoughts on wearables and what HTC will be delivering sometime in the future.
“We think wearables are a very exciting category/ we’ve said publicly that we’re working on wearables – we have been for some time. The reason we have not released one yet is because we want to do it right. You’ll see us bring out some wearables when we feel we’ve actually gotten to the right point in terms on craftsmanship, design, integrated experiences. That’s what we’re aiming for. We want it to feel like a natural part of your every-day life rather than a new gadget.”
