Official: Glamour Red HTC One heading to the UK in mid-July

At long last, the Glamour Red HTC One has been made official! Images of the device were posted on HTC’s website back in February when the HTC one was officially unveiled, but HTC quickly removed them and denied that the company had plans on releasing the red variant.

Besides the flashy color which is intended to “demand attention” in a sea of bland smartphones, the Glamour Red HTC One feature the same exact specs as the silver and black models which have been on the market for several months. The Glamour Red HTC One will hit store UK shelves in mid-July and is expected to be listed at the same price as the other color variants of the device.

“We have always been committed to offering consumers the flexibility to share their personalities through their choice of mobile phone, whether through colour, customisation or features. The new HTC One in Glamour Red showcases the power of our flagship model in a colour that demands attention, whilst maintaining the high standards set for sophisticated design and build quality.”

There’s no indication that the Glamour Red HTC One will be making its way to North America, but I’m sure we can all agree that the red and black color scheme of the device would fit in perfectly in Verizon’s lineup.

THE HTC ONE® LAUNCHES IN GLAMOUR RED

LONDON, June 27, 2013 – HTC, a global leader in mobile innovation and design, today announces that the award-winning HTC One will be available in a distinctive, new colour. Available exclusively to customers of Phones 4u from mid-July, the new HTC One in Glamour Red packs the blistering performance and premium features that have garnered global acclaim since its launch earlier this year, into a body that makes a striking yet sophisticated statement.

Philip Blair, President of EMEA, HTC, commented, “We have always been committed to offering consumers the flexibility to share their personalities through their choice of mobile phone, whether through colour, customisation or features. The new HTC One in Glamour Red showcases the power of our flagship model in a colour that demands attention, whilst maintaining the high standards set for sophisticated design and build quality.”

Sitting at the top of HTC’s portfolio, the HTC One combines the latest in mobile innovation and design to offer the company’s most powerful experience to date. BlinkFeed aggregates multiple feeds from selected news sources, social networks and other in-phone features like the calendar or HTC Sense TV to create a customisable, real-time stream of relevant information direct to the home screen. HTC revolutionised photography with the introduction of the UltraPixel camera, for superior images in low light, and HTC Zoe, allowing you to capture the moment, not just a split-second snapshot. BoomSound brings your music to life with front-facing speakers and Beats Audio™ optimisation, placing you at the heart of the action, whether listening to music, playing a game or watching a movie on the stunning, 4.7″, Full HD screen.

Since its launch, the HTC One has attracted a host of editorial and industry awards which recognise its superior performance and benchmark design. Highlights include the GSMA’s Global Mobile Award for Best New Mobile Device or Tablet at Mobile World Congress 2013 and Computex Taipei’s Gold Medal in Design and Innovation.