We’ve seen the recent slide in HTC’s profits and the company’s CFO, Winston Yung, believes he knows why sales numbers have not been meeting expectations. Yung admitted in today’s earnings call that HTC “dropped the ball” when it comes to its lineup of LTE devices. He continued to note that the LTE devices failed on both the design and spec level with the horrible battery life being the worst contributor. Additionally, Mr. Yung believes that these devices are not selling as well as expected. HTC has promised to change their approach in 2012 and hopefully the release of the Ville at Mobile World Congress later this month will be a good first step in their new plan.
During the same conference call, HTC announced that the company’s Q4 revenue of $3.48 billion was slightly lower than the numbers they posted in the same quarter the year before. But if that wasn’t enough, they also warned that the numbers for Q1 would be worse than they had previously expected. The only good news for HTC is both Apple and Samsung are not expected to announce any next-generation handset until Q2 which should give HTC enough time to make up any lost ground during the first half of Q1 of this year.
What do you think HTC needs to do in order to get back on track and get ahead of the competition?
Source: Engadget
I think if all phones are built with ‘beats’ audio, lotus glass for screen, battery at least 1800 amph, and resolution comparable to 720p HD or (1280×960), throw in a 10 MP camera, it would be #1 phone in the World. Running on Android 4.0 and HTC Sense 4.0 but more sophisticated in running/and turning off background apps. would make phone most efficient on market. Oh and put Google’s Majel in it and you could sell them at $800/ handset they would sell out.
I think htc most have amoled display which gonna expand battery life automaticly. 1800amph or better battery. Try to speed up benchmark to 3500 which gonna beat galaxy 2. Beat audio headset . Maximum 10 to 11 mm thin. 120 gramm . 16 gb memory with 32 gb extension. 1280*720 pixel with 4,7 inch screen. Ics with 2.0 duol core prosser. 8 mp camara like sensation version is sufficient. And try to increase marketing in europe and asia and not only in usa. And the important thing try to sell this smartphone under 499 €. Let the people know your product first than you can make maximum profit in future.
Oh and quad-core processor
I think they need to ditch the beats branding, because in the forums I venture to daily, that alone is driving people away. They say the Rezound is so much of a gimmick. Also, they need to slim down the phones. While I don’t mind the heft of the devices, this also drives others away. It’s not so much the specs that drive them away, it’s the look and branding I believe. HTC has DECENT specs and the Rezound is very reliable to boot for the most part. The masses are ambivalent about the screen. Battery life is key as well, so like someone said before…thet Amoled screen could be key as well.