Loyal HTC customers and fans know how much of a struggle the company has gone through to gain the small share of brand recognition that HTC now enjoys. For years people were buying HTC made handsets that only featured carrier branding. These days things have changed. HTC phones seem to capture global headlines on a regular basis and we keep spotting more and more HTC ads on TV and across the web. Sprint’s new HTC EVO 4G ad campaign has kicked off with their first commercial on YouTube. The short clip talks about firsts and in the end asks: “what will you do first with EVO, the first 4G phone?” It’s a legitimate question since the HTC EVO 4G has seemingly limitless web potential if you live in one of Sprint’s 4G markets. So what will you do with the EVO when you pick it up tomorrow?
Short Rant
Since this is still related to the ad, I thought I would keep this all in one place. The HTC EVO 4G is the most powerful phone currently available in the U.S. market, but the ad campaign does absolutely nothing to highlight any of the handsets mind bending features. One of HTC’s “YOU” ads could have told a much better story. Also, sprint needs to check their facts before claiming that the EVO is the “first 4G phone.” I guess they missed the fact that HTC rolled out the HTC Max 4G more than a year ago. I’m a little surprised that HTC didn’t catch that one when they reviewed the ad before launch.
