For the past few quarters HTC has been struggling to get its profits up. HTC has been its handset sales numbers go up, but strong competition in the marketplace has caused the average price of Smartphone’s to decline dramatically. The Smartphone sale figures for Q3 of 2009 are in and it looks like things could be a little better than they expected. According to the sale figures, HTC increased their sales in Q3 of 2009 60% over the same time frame in 2008, giving them the largest growth rate in the Smartphone market. HTC’s growth rate even exceeded Apple (49%) and RIM (47%). Overall, the Smartphone market grew 12% in the third quarter.
However, growth rate is only half the story. The chart below depicts Q3 market share. HTC was able to increase their overall Smartphone market share from 4.5% to 6.5% compared to Q3 of last year. The increase is significant, but pales in comparison to Apple’s 17.1% and Rim’s 20.8% of the market. All these number reflect only Q3 sales so there is still great hope for Q4 of 2010. HTC should see another huge increase in the last quarter of the year due to the introduction a half dozen or so handsets on multiple U.S. carriers. New handsets for Q4 will include the Sprint Hero, Sprint touch Pro2, At&t Pure, At&t Tilt2, Verizon Touch Pro2, Verizon Imagio, and the Verizon DROID Eris. With this new onslaught of new handsets, HTC should be able to finish out 2009 with a dang. Who knows, we may even see the HTC Dragon (Verizon DROID Passion) in time for the holidays. 
Source: The Street
