It’s been a few days since HTC announced their new global marketing campaign. We’ve all see the two YouTube clips that should be running on your local TV stations before the weekend is out, but other than that, there hasn’t been much else to show for it…. or so we thought. About 30 minutes ago, I was checking on one of the blog posts I put up earlier this morning when I saw that HTC has literally take over HTC Source with their new "You" marketing campaign. From time to time, the ad that rotate through the site might show some HTC products from t-mobile or maybe even a few screen protectors for the latest HTC handset, but nothing directly from HTC. During my conversation with Paul Lin last Friday, he mentioned that web ads would start surfacing half way through the week. HTC has certainly delivered on that promise.
The ads I’ve seen so far highlight one of the cool features that HTC phones have offered for a while. Simply flip your phone over to silence a phone call rather than fiddling with the volume control. Plain and simple. I’m excited to see what other features the highlight throughout the campaign.
