Browsing Tag
htc marketing
16 posts
HTC posts ‘Prelude to change’ teaser video as excitement builds
Last night, HTC posted teaser video titled “Prelude to change,” following the “Big things ahead” video which went…
August 7, 2013
HTC Generator shows us what HTC really stands for
The HTC name was originally an acronym for High Tech Computer Corporation when the company was founded. Yes, the…
August 6, 2013
Does HTC’s new ‘Big things ahead’ teaser video feature Robert Downey Jr?
HTC has been doing a good job at keeping its social media followers engaged this year, but a…
August 5, 2013
Robert Downey Jr. joins HTC as global smartphone ambassador
In somewhat of an unexpected move, rumor has it that that Robert Downey Jr. has signed a $12 million…
June 20, 2013
Marketing report shows HTC played things safe in 2012 – new marketing strategy could turn things around
The past 18 months have not been kind to HTC. After years of year-over-year record profits and sales,…
March 25, 2013
HTC doubles marketing budget, leaves its ‘quietly brilliant’ ways behind
When HTC brought in Benjamin Ho to serve as the company’s new chief marketing officer, it was apparent that HTC…
March 25, 2013
How HTC could rebuild the One brand
Building a brand is pretty easy. You come up with a name, you slap it on a product…
February 12, 2013