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HTC Source | January 20, 2018

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htc marketing

HTC and Spotify team up for some moody playlists

September 8, 2015 |

A recent #MoreYou marketing campaign has been launched to bring attention to HTC’s latest phone in the Desire series, the HTC Desire 626. The ad highlights one really nice feature of the Desire like the 5 MP front facing camera for … Read More

Supply chain report claims HTC One M9 component orders will decrease 30% due to slow handset sales

May 21, 2015 |

After posting lower than expected numbers for the month of April, a report from Taiwan’s handset supply chain suggests that HTC may soon cut back on its component orders for the HTC One M9 due to low global demand for … Read More

HTC hires former Samsung marketing executive as adviser to Chairwoman Cher Wang

April 18, 2014 |

So far, the consumers and the press are singing the praises of the HTC One (M8), but he company isn’t quite ready to sit back and hope sale of the phone take off. Bloomberg is reporting that HTC has hired Paul … Read More

HTC and Gary Oldman team up to promote the HTC One (M8) – ask the internet, blah, blah, balh

March 28, 2014 |

There’s no denying that HTC’s marketing campaign featuring Robert Downey Jr was a bit odd. Rather than sticking with the same theme, HTC has hit the reboot button and pulled in Gary Oldman for its first two ads for the … Read More

HTC planning a 2014 resurgence with a new marketing approach and wearable device

February 6, 2014 |

The HTC M8 may be the one device currently grabbing headlines around here, but HTC’s strategy to turn the things around in 2014 will rely on much more than a single flagship device. HTC Chairman Cher Wang and chief financial … Read More

HTC ‘Change’ campaign launches with bizarre Robert Downey Jr commercial

August 14, 2013 |

Change has arrived! HTC has thrust Robert Downey Jr right in the middle of its $1 billion marketing campaign with a two minute commercial which has just been posted to the company’s YouTube channel. The commercial is a montage of … Read More

Robert Downey Jr. takes center stage in HTC’s ‘Change’ marketing campaign

August 12, 2013 |

It’s official, ladies and gentlemen! Robert Downey Jr. will be leading the charge in HTC’s new “Change” marketing campaign which is scheduled to launch August 15th. If you’ve been paying attention over the past week or so, you’ve already gotten a … Read More