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HTC Source | October 23, 2014

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htc marketing

HTC hires former Samsung marketing executive as adviser to Chairwoman Cher Wang

April 18, 2014 | | One Comment

So far, the consumers and the press are singing the praises of the HTC One (M8), but he company isn’t quite ready to sit back and hope sale of the phone take off. Bloomberg is reporting that HTC has hired Paul … Read More

HTC and Gary Oldman team up to promote the HTC One (M8) – ask the internet, blah, blah, balh

March 28, 2014 | | 16 Comments

There’s no denying that HTC’s marketing campaign featuring Robert Downey Jr was a bit odd. Rather than sticking with the same theme, HTC has hit the reboot button and pulled in Gary Oldman for its first two ads for the … Read More

HTC planning a 2014 resurgence with a new marketing approach and wearable device

February 6, 2014 | | One Comment

The HTC M8 may be the one device currently grabbing headlines around here, but HTC’s strategy to turn the things around in 2014 will rely on much more than a single flagship device. HTC Chairman Cher Wang and chief financial … Read More

HTC ‘Change’ campaign launches with bizarre Robert Downey Jr commercial

August 14, 2013 | | 3 Comments

Change has arrived! HTC has thrust Robert Downey Jr right in the middle of its $1 billion marketing campaign with a two minute commercial which has just been posted to the company’s YouTube channel. The commercial is a montage of … Read More

Robert Downey Jr. takes center stage in HTC’s ‘Change’ marketing campaign

August 12, 2013 |

It’s official, ladies and gentlemen! Robert Downey Jr. will be leading the charge in HTC’s new “Change” marketing campaign which is scheduled to launch August 15th. If you’ve been paying attention over the past week or so, you’ve already gotten a … Read More

HTC posts ‘Prelude to change’ teaser video as excitement builds

August 7, 2013 | | 2 Comments

Last night, HTC posted teaser video titled “Prelude to change,” following the “Big things ahead” video which went up on Monday. Like the first clip, the new one is only 16 seconds long, giving us a slightly different cut. We … Read More

HTC Generator shows us what HTC really stands for

August 6, 2013 | | 2 Comments

The HTC name was originally an acronym for High Tech Computer Corporation when the company was founded. Yes, the name may be a bit bland, but HTC has launched the “HTC Generator” on its website which randomly combines groups of words … Read More