htc marketing | HTC Source

Marketing report shows HTC played things safe in 2012 – new marketing strategy could turn things around

March 25, 2013 | Nick Gray +

The past 18 months have not been kind to HTC. After years of year-over-year record profits and sales, HTC’s fortunes quickly turned in late 2011. Competition from Samsung and Apple started to eat away at HTC’s market share and the evolution of the Android segment gave other players in the …

HTC doubles marketing budget, leaves its ‘quietly brilliant’ ways behind

March 25, 2013 | Nick Gray + | One Comment

When HTC brought in Benjamin Ho to serve as the company’s new chief marketing officer, it was apparent that HTC was looking for a change. Based on the company’s financial situation, the HTC One is arguable the most important phone HTC will ever launch. To guarantee that phone’s success, HTC will scrap …

How HTC could rebuild the One brand

February 12, 2013 | Nick Gray + | 11 Comments

Building a brand is pretty easy. You come up with a name, you slap it on a product and you hope people buy it. Building a successful brand is a whole different ball game. While there are thousands of products which can be easily recognized by the general public, there …

HTC marketing teaser leaves us with more questions than answers

February 6, 2013 | Nick Gray + | 7 Comments

It’s not unusual for a technology company to put out marketing teasers about upcoming products, but we’re not exactly sure what to make of this latest piece from HTC. The promo image, featuring a heart connected to a circuit board, was sent out to members of the press in Germany and simply declares ALIVE …

HTC’s Peter Chou: “The worst for HTC has probably passed”

January 4, 2013 | Nick Gray + | 5 Comments

As we move into 2013, it’s becoming pretty clear that HTC does not want to repeat 2012. Over the past month or so we’re heard from a few HTC representatives that the company is shifting its focus, changing the way to negotiates with service providers and focusing more on innovation …