For months we’ve been wondering what HTC has in store for 2010. HTC said that they would dedicate 50% of the lineup to the Android platform, but no one really knew what they would look like… until now. If you’re familiar with xda-developers, you know that a lot of great things come out of there. Over the weekend, B3ler3fonte released details on HTC’s lineup for the first six months of 2010. Apparently, B3ler3fonte was able to get his hands on the HTC 2010 Portfolio which was presented in Vienna in October. Before we dive into the details of pictures and specs, there are a few things that need to be clarified. Many of the images have the T-Mobile name over the handset. This does not indicate that T-Mobile will be carrying any of these devices. The images and specs of the handsets are to give you a general idea of what each phone will look like and how it will perform. Most carriers dictate the final looks and features that they want the handset to have, so don’t come crying to us when things don’t pan out the way you thought.
Apparently HTC was not satisfied with their little website makeover a few months ago. The U.S. website has just undergone a complete overhaul in order to offer visitors a much better user experience. In the past, HTC has had minimal phone detail on their U.S. site, forcing users to scramble through HTC’s sites for other contrived in order to find more picture or full spec sheets. Even when you were able to find information, it wasn’t always right since most U.S. released HTC handsets have undergone some serious transformation. Now you can simply click on the “products” page and you can view all 26 HTC handsets available for sale in the U.S. market (keep in mind that the 26 handset number includes all multiple variations on HTC phone on different carriers). One you click on the handset you are interested in you’ll be treated to a details product page with images, specs, and even links to reviews. HTC has also created “product experience” videos for most of their newer handsets. You’ll also be able to compare multiple HTC handsets and see which one would be best for YOU. To top things off, HTC has included direct links to all the various carriers so that you can check out pricing and rate plans and make your purchase.
I was excited when the site got a face lift when the YOU campaign kicked off, but HTC has really stepped up their game. All of their ads are driving traffic to the site and now the site should be able to drive sales for their handsets.
You might have heard us talking about HTC’s plans to launch high end feature phones a few times this year. HTC has plans to launch a new series of handsets that would run on Qualcomm’s Brew Mobile Platform which would allow them to reach out to a wider customer base. Unfortunately, word has come in that HTC will be delaying the launch of their Brew MP handsets until early 2010. The setback is not coming from HTC, but from Qualcomm and Brew’s immature platform. Qualcomm is struggling to get mobile developers on board to develop a Java virtual machine, browser, and other multimedia functionality for Brew. I really like the idea of HTC broadening their horizon and trying to reach out to more customers, but I’m not really convinced that going with a new mobile OS is the right choice. HTC has been working hard to make the user experience on their Windows Mobile and Android phones as streamlined as possible, adding Brew MP into the mix could only cause a bit of confusion. We’ll just have to wait to see how things play out over the next few months.
It’s been a few days since HTC announced their new global marketing campaign. We’ve all see the two YouTube clips that should be running on your local TV stations before the weekend is out, but other than that, there hasn’t been much else to show for it…. or so we thought. About 30 minutes ago, I was checking on one of the blog posts I put up earlier this morning when I saw that HTC has literally take over HTC Source with their new "You" marketing campaign. From time to time, the ad that rotate through the site might show some HTC products from t-mobile or maybe even a few screen protectors for the latest HTC handset, but nothing directly from HTC. During my conversation with Paul Lin last Friday, he mentioned that web ads would start surfacing half way through the week. HTC has certainly delivered on that promise.
The ads I’ve seen so far highlight one of the cool features that HTC phones have offered for a while. Simply flip your phone over to silence a phone call rather than fiddling with the volume control. Plain and simple. I’m excited to see what other features the highlight throughout the campaign.
The first two "YOU" commercials have popped up on YouTube this morning. As promised, the ads don’t really go into any specifics about the phones, but simply connect the phone to your life and what you do. I love the line at the end: "That’s why you don’t need to GET a phone. You need a phone that gets YOU" It’s refreshing to see that HTC is finally brining their brand to the front and showing people why they are one of the best Smartphone makers on the globe. This is also the very first commercial I’ve seen that highlights the new Sprint HTC Hero. From what I’ve heard, HTC will be featuring various windows Mobile (the new Verizon HTC Imagio for sure) and Android phones in their ads.
check out the two new commercials after the jump.
As many of you know already, there’s need talks about HTC rolling out a global marketing campaign in order to better promote HTC handsets and build brand recognition. Over the past week or so many started to notice teaser billboard ads across the U.S. with no branding and only displaying the words "You". You might recognize the "You" from the story we ran 11 days ago that covered HTC’s redesign of their U.S website. On Friday morning I received a phone call from Eric Lin (online PR rep for HTC) to talk about the rollout of their new campaign. Starting today, HTC will be switching out the plain "YOU" billboards with ones that highlight the HTC logo and their "quietly brilliant" tag line. HTC will be running nation TV ads as well which will feature many of their newer Android and Windows Phone handsets, highlighting the HTC customizations and how the phones can be used by you. Eric noted that no information about specs will be included in the ads and only a few features will be highlighted in order to focus more on the mass market and those who have never purchased a smartphone before. the idea is that if you tell the public too much information about the handset, they get confused and overwhelmed. The U.S. tag line of the HTC campaign is "You need a phone that gets YOU."
I still have not seen any of the new ads (besides that one above), but I’m sure HTC will deliver. For years, U.S. carriers have been selling HTC phones but not really giving them any credit for the hardware. We’ve seen the HTC logo on more and more phones, but finally seeing HTC reach out and introduce themselves to the public is exciting.
HTC will not be rolling out any new handsets for the campaign, but Eric did say that they have a few more handsets that they will be releasing before the end of the year.
A few hours ago, a note went up on HTC’s North America website stating the site would be back soon. Quite a few tech companies do this when they are launching new products, the most notably Apple. For a while now, rumors have been circulating that HTC has a Snapdragon powered Android phone in the works. But that will have to wait for another day. Today (in honor of htcsource.com’s second birthday), HTC has redesigned their North American website to kick off a new $50 million marketing campaign. HTC plans on taking North American by storm with their own ads that feature their Android and Windows Mobile phones. In support of the effort, even the HTC logo on the site has been tweaked a bit to read “HTC quietly brilliant.”
From what I can gather, the new marketing campaign will focus around “YOU” and what “YOU” use or would like to use your phone for. As always, we have some images after the jump and don’t forget to check out the redesigned site.