HTC’s April revenue numbers hint at a One M9 flop
HTC closed out the first quarter of 2015 on a positive note, but things appear to be taking a turn for the worse. Revenue for the month of April came in at NT$13.5 billion ($440 million USD), a 39% year-over-year drop. What’s more embarrassing is that April’s revenue was 33% lower than the revenue HTC reported for the month of March. The number is certainly a disappointment for those who thought HTC would continue its upward trend, but the company may still be able to meet its projected guidance of NT$46 billion to NT$51 billion in revenue for this quarter.
Due to HTC’s flagship smartphone release cycle, HTC’s revenue numbers are typically at their highest in the month of April as the company’s flagship smartphone is sold to retailers and service providers across the globe. The low revenue numbers don’t really give us any indication as to how many consumers have purchased the HTC One M9, but they do reveal that retail channels didn’t purchase as many units to stock their shelves as they typically do.
Some analysts are blaming slow sales of the One M9 on the Snapdragon 810 processor and it’s thermal throttling issues. We have a different theory. While the HTC One M9 is beautifully designed, performs admirably and sports a decent camera – Samsung really stepped up its game this year with the Samsung Galaxy S6 and S6 Edge. Everyone we’ve talked to isn’t comparing the HTC One M9 to the Samsung Galaxy S6 to device which smartphone they are going to buy. They are comparing the S6 to the S6 Edge, leaving HTC’s flagship smartphone completely out of the picture.