HTC global smartphone marketshare plummets to 4.8% in Q1
HTC’s latest earning reports have not been great. Fierce competition from Apple and Samsung have pushed HTC to the back of the pack, reducing the company’s profit margins and catastrophically reducing sales of HTC handsets. We’ve known what the financial impact has been on HTC, but new numbers from IDC visually depict HTC’s dire situation.
According to IDC, HTC was still ranked the number five global smartphone manufacturer, but its total market share dropped from 8.9% in Q1 of 2011 to 4.8% in Q1 of this year. Over that time frame, HTC’s market share increased to an all-time high of 10.7% in Q2 of 2011 and HTC even managed to surpass RIM and before the number four global smartphone maker in Q3 before its precipitous drop the following quarter.
No one is denying that HTC struggled in the past 6 months, but Nokia and RIM have had a much harder time. In the past 12 months, Nokia’s global market share decreased from 23.8% to 8.2% and while RIM dropped from 13.6% to 6.7% in the same time period.
The gap between HTC and the top smartphone makers may be wider than ever, but HTC’s projected 55% revenue growth for Q2 of 2012 may be the first step back to recovery. How long do you think it will take HTC to regain its steps and pose a serious threat to Samsung and Apple?
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