If 2011 was the year of dual-core phones, 2012 will certainly be the year of quad-core phones. Over the past decade, HTC has worked closely with Qualcomm to lead the way in smartphone innovation, but now that consumers are demanding phones with better graphic performance, HTC is choosing to branch out and adopt the quad-core NVIDIA Tegra 3 chip for its first 2012 flagship device, the HTC Edge.
Rumors of a Tegra powered phone have been floating around for months, but Digitimes is now reporting that HTC has already placed an order with NVIDIA. While Qualcomm has enjoyed its dominance as the leading smartphone chip manufacturer, HTC’s switch to NVIDIA could be the biggest win for NVIDIA in a long time. While NVIDIA has been getting a lot of great press over the past 18 months or so, they have struggled to convince major manufacturers to use their chips in flagship devices. To date, the Motorola Atrix 4G and the T-Mobile G2x have been the most noteworthy Tegra powered phones, but sales numbers for the two devices pale in comparison to HTC’s flagship devices from last year.
The HTC Edge could be the very first NVIDIA Tegra 3 powered phone to hit the market. Since HTC has extremely close relationships to all major carriers in Europe and the US, we could see the Edge showing up in stores across the globe by late spring.
Personally, I’m a fan of Qualcomm’s chip architecture, but I know that HTC’s shift in strategy in 2012 will help them get back on track to deliver some incredible handsets this year.
Source: DigiTimes
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