I’m sure that by now, most Android fans are somewhat familiar with Geodelic’s Sherpa application for Android. Sherpa allows you find local businesses based on your location without the need to search. The app worked great when you had your GPS signal turned on, but things got a little out of hand when the app couldn’t lock on to that GPS signal. Fortunately the good people over at SKYHOOK Wireless have jumped on board to partner with geodelic to give Sherpa another option to find its location. SKYHOOK Wireless has developed a hybrid positioning system to fully leverage Wi-Fi, GPS and cell towers in order to give you a more precise location regardless of whether you are indoors at the mall or standing in the middle of the street.
"Skyhook offers a major enhancement to the application’s location awareness," said Rahul Sonnad, CEO and founder at Geodelic. "This allows Geodelic to more accurately target content for a user, whether they are in a mall or walking down the street. We developed Sherpa to give users a customized experience based on their location and interests. Skyhook provides the location performance that our application demands."
Hit the read more link for the full press release.
Geodelic Chooses Skyhook for Location in Sherpa
BOSTON, MA – August 25, 2009– Skyhook Wireless®, provider of the patented Wi-Fi Positioning System (WPS) and the hybrid positioning system XPS, today announced a partnership with Geodelic, developer of the new Android mobile application, Sherpa.
Sherpa, developed by Geodelic specifically for T-Mobile’s myTouch 3G with Google, allows users to effortlessly discover the most relevant information based on their location and preferences. Created by Geodelic, the application learns your likes and dislikes through behavior and user feedback, prioritizing recommended retailers, restaurants and attractions. Seamlessly blending behavior recognition, a recommendation engine and location-relevant information, this combination of learning is exclusive to Sherpa and unlike any experience currently on the market. For brands and businesses, Geodelic also enables businesses to quickly create customized mobile experiences that provide informational and promotional content relevant to their locations.
"Skyhook offers a major enhancement to the application’s location awareness," said Rahul Sonnad, CEO and founder at Geodelic. "This allows Geodelic to more accurately target content for a user, whether they are in a mall or walking down the street. We developed Sherpa to give users a customized experience based on their location and interests. Skyhook provides the location performance that our application demands."
"The most cutting edge apps like Sherpa now depend on location. Mobile consumers have come to expect content to be delivered within this context," said Kate Imbach, director of marketing at Skyhook Wireless.
Sherpa is now available in the Android Marketplace and is free to download, available here: www.geodelic.com/sherpa. Skyhook Wireless offers a publicly available SDK for Android developers, available here: www.skyhookwireless.com/developers/sdk.php.
About Skyhook Wireless
Founded in 2003, Skyhook Wireless has pioneered the development of the first hybrid positioning system to fully leverage Wi-Fi, GPS and cell towers delivering precise location data supporting the growing market for location-based services. Skyhook’s hybrid positioning system XPS requires no new hardware, works indoors and outdoors, provides an instant location and is more accurate than current technologies in congested downtown areas. Skyhook Wireless is headquartered in Boston, MA, and is privately held. Investors include RRE Ventures, Bain Capital Ventures, Intel Capital and CommonAngels. For more information visit www.skyhookwireless.com, send email to info@skyhookwireless.com or call 617-314-9802.
About Geodelic
Geodelic, a mobile technology company based in Santa Monica, California, has developed a mobile application that allows users to effortlessly discover the world around them. Geodelic brings together the power of connected mobile devices and location technologies (GPS), allowing users to access information relevant to their location. With its extensive network of information, Geodelic aggregates and presents relevant content according to users’ location, context and personal interests. For brands and businesses, Geodelic provides a customizable mobile framework for users to access informational and promotional content when at a businesses location. Visit www.geodelic.com for more information.
- Contacts:
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Beth Winkowski
Skyhook Wireless
Phone: (978) 649-7189
Email: beth@skyhookwireless.com
Ashley Moorhead
Geodelic Systems
Phone: (408) 515-6557
Email: pr@geodelic.com
