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HTC hires former Samsung marketing executive as adviser to Chairwoman Cher Wang
So far, the consumers and the press are singing the praises of the HTC One (M8), but he company isn’t quite ready to sit back and hope sale of the phone take off. Bloomberg is reporting that HTC has hired Paul Golden (the Samsung marketing executive responsible for creating the successful marketing campaigns for the Samsung…
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Samsung pays a fine for drawing negative attention towards competitors
A couple of months ago, word got out that Samsung had been responsible for paying people to make comments on the web praising Samsung products and slandering devices made by its competitors and now the manufacturer has officially been fined for these actions. An investigation led by the FCC finds Samsung guilty of paying a couple of marketing companies…
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The HTC One rocked Time Square last week
In the middle of this March, HTC deployed a team armed with water and a bunch of HTC One’s to Times Square. You see, this was a well planned attack on one of HTC’s Android competitors, because the competition was announcing their next generation, almost up-to-par phone in a nearby location. The team gave personal…
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Samsung leaks details of the deal between HTC and Apple
We all knew the details of the ten year agreement HTC and Apple made last month would eventually make its way to the public, but we did not expect a third party like Samsung to be the culprit. When the news broke that the two technology giants were able to strike a deal, Samsung put…
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New Chief of Marketing joins the HTC team
HTC is looking forward to next year and so is HTC’s new Chief Marketing Officer, Benjamin Ho who will be joining the team in January 2013. He is set to leave his current position as marketing lead for Far EasTone Telecommunications Co a carrier company from Taipei. As the new Marketing Chief for HTC, Mr. Ho’s focus will be…
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HTC to offer lower priced Windows Phones to outsell Nokia
As we draw closer to the announcement of an official release date for the upcoming HTC 8S & HTC 8X many of us want to know how much these bright and stylish smartphones, with a clean new operating system are going to cost us. On top of that what is HTC’s plan of attack against its competitors. We have shown you…
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Is Verizon over-shadowing HTC releases?
Could this really be any clearer to average smartphone users on the Verizon Wireless network? What does Verizon have against HTC? I have noticed a trend that I am sure others have noticed as well, the nation’s largest mobile network has a bad habit of downplaying HTC smartphones when they are released. Most HTC phones that come to Verizon’s network are mid-ranged…