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Tag: Robert Downey Jr.

  • Robert Downey Jr is back, defending the HTC One (M8) with his life

    Robert Downey Jr is back, defending the HTC One (M8) with his life

    The launch of the HTC One (M8) was accompanied by two new ads featuring Gary Oldman. While the “ask the internet” spots appear to be going over well for those who have seen them, some of us were left wondering what happened to Robert Downey Jr and the multi-year contract he signed with HTC to…

  • HTC planning a 2014 resurgence with a new marketing approach and wearable device

    HTC planning a 2014 resurgence with a new marketing approach and wearable device

    The HTC M8 may be the one device currently grabbing headlines around here, but HTC’s strategy to turn the things around in 2014 will rely on much more than a single flagship device. HTC Chairman Cher Wang and chief financial officer and head of global sales Chang Chialin sat down with Bloomberg recently to talk about…

  • HTC ‘Change’ campaign launches with bizarre Robert Downey Jr commercial

    HTC ‘Change’ campaign launches with bizarre Robert Downey Jr commercial

    Change has arrived! HTC has thrust Robert Downey Jr right in the middle of its $1 billion marketing campaign with a two minute commercial which has just been posted to the company’s YouTube channel. The commercial is a montage of different sequences which highlight a “Hipster Troll Carwash,” “Hot Tea Catapult,” “Humongous Tinfoil Catamaran,” “Hold This…

  • Humongous Tin foil Catamaran sets sail #HTCChange

    Humongous Tin foil Catamaran sets sail #HTCChange

    Remember that Humongous Tin-foil Catamaran Robert Downey Jr. mentioned the the #HTCChange teaser clip yesterday? Well, here it is. we’re a bit perplexed as to how this marvel of the seas will help HTC’s brand image, but it’s outlandish enough that most people will at least be intrigued. As long as the masses are entertained and…

  • Robert Downey Jr. takes center stage in HTC’s ‘Change’ marketing campaign

    Robert Downey Jr. takes center stage in HTC’s ‘Change’ marketing campaign

    It’s official, ladies and gentlemen! Robert Downey Jr. will be leading the charge in HTC’s new “Change” marketing campaign which is scheduled to launch August 15th. If you’ve been paying attention over the past week or so, you’ve already gotten a glimpse of what HTC has in store. The idea behind the campaign is to “putting…

  • HTC posts ‘Prelude to change’ teaser video as excitement builds

    HTC posts ‘Prelude to change’ teaser video as excitement builds

    Last night, HTC posted teaser video titled “Prelude to change,” following the “Big things ahead” video which went up on Monday. Like the first clip, the new one is only 16 seconds long, giving us a slightly different cut. We still don’t know if Robert Downey Jr is the lead actor featured in the video,…