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T-Mobile to sell the HTC One for as little as $99
T-Mobile CEO John Legere announced today T-Mobile customer will be able to pick up the HTC One for as little as $99. Why the low price? As it turns out, T-Mobile is doing away with its traditional contract plans and is shifting its entire business model in an effort to give consumers extra value. While…
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HTC doubles marketing budget, leaves its ‘quietly brilliant’ ways behind
When HTC brought in Benjamin Ho to serve as the company’s new chief marketing officer, it was apparent that HTC was looking for a change. Based on the company’s financial situation, the HTC One is arguable the most important phone HTC will ever launch. To guarantee that phone’s success, HTC will scrap the “quietly brilliant” company tagline…
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HTC admits several hundred thousand US consumers have pre-registered to purchase the HTC One
Following the official HTC One statement regarding the delays retail launch of the HTC One in North America, HTC President Jason Mackenzie, sent out an email to personally apologize to the U.S. customers who hard pre-registered to purchase the phone through the company’s $100 HTC One upgrade promotion. The email did not contain any new details regarding the eventual launch…
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HTC confirms North American HTC One roll-out will be delayed until April
If you were still hoping that HTC would be able to pull off a North American retail launch of the HTC One before the end of March, we have some bad news. The company has released an official statement which confirms that North America, Europe and Asia-Pacific markets will not be getting the HTC One until April. While most…
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New HTC One commercials highlight BoomSound and Blinkfeed features
Less than 24 hours since we spotted the HTC One make a cameo appearance in a new music video, two new HTC One commercials have hit the web. As we expected, HTC will be using BlinkFeed and BoomSound as main selling points for the HTC One. In the BlinkFeed ad, a solitary subway ride comes to life…
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HTC One marketing campaign kicks off with music video tie-in
HTC has said more than a few times that the company is looking to change its marketing strategy with the HTC One. A few months ago, HTC chose not to renew its contract with Mother, the ad agency responsible for the HTC One X skydiving promos from last year in favor of an in-house marketing approach under the direction of Benjamin…
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Unnamed HTC executive admits Ultrapixel senor shortage to blame for the HTC One delay
Ten days ago, HTC One component supply shortage rumors suggested that HTC would have a hard time building enough devices for its global March launch. Since then, HTC has issued a statement that some HTC One pre-orders would be fulfilled before the end of March, but most markets would not be getting the HTC One until April.…