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HTC One Live Experience Tour heading to 11 major markets across the U.S.
HTC knows that the success of the HTC One is going to determine the fate of the company. In an effort to boost consumer awareness of the device, HTC is kicking off the HTC One Live Experience Tour which will position the new smartphone to consumers as “Everything Your Phone Isn’t.” HTC will be heading to 11 major…
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HTC doubles marketing budget, leaves its ‘quietly brilliant’ ways behind
When HTC brought in Benjamin Ho to serve as the company’s new chief marketing officer, it was apparent that HTC was looking for a change. Based on the company’s financial situation, the HTC One is arguable the most important phone HTC will ever launch. To guarantee that phone’s success, HTC will scrap the “quietly brilliant” company tagline…
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How HTC could rebuild the One brand
Building a brand is pretty easy. You come up with a name, you slap it on a product and you hope people buy it. Building a successful brand is a whole different ball game. While there are thousands of products which can be easily recognized by the general public, there are only a few hundred…