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Marketing report shows HTC played things safe in 2012 – new marketing strategy could turn things around
The past 18 months have not been kind to HTC. After years of year-over-year record profits and sales, HTC’s fortunes quickly turned in late 2011. Competition from Samsung and Apple started to eat away at HTC’s market share and the evolution of the Android segment gave other players in the mobile industry the ability to…
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HTC One marketing campaign kicks off with music video tie-in
HTC has said more than a few times that the company is looking to change its marketing strategy with the HTC One. A few months ago, HTC chose not to renew its contract with Mother, the ad agency responsible for the HTC One X skydiving promos from last year in favor of an in-house marketing approach under the direction of Benjamin…