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HTC doubles marketing budget, leaves its ‘quietly brilliant’ ways behind
When HTC brought in Benjamin Ho to serve as the company’s new chief marketing officer, it was apparent that HTC was looking for a change. Based on the company’s financial situation, the HTC One is arguable the most important phone HTC will ever launch. To guarantee that phone’s success, HTC will scrap the “quietly brilliant” company tagline…
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HTC confirms North American HTC One roll-out will be delayed until April
If you were still hoping that HTC would be able to pull off a North American retail launch of the HTC One before the end of March, we have some bad news. The company has released an official statement which confirms that North America, Europe and Asia-Pacific markets will not be getting the HTC One until April. While most…
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Unnamed HTC executive admits Ultrapixel senor shortage to blame for the HTC One delay
Ten days ago, HTC One component supply shortage rumors suggested that HTC would have a hard time building enough devices for its global March launch. Since then, HTC has issued a statement that some HTC One pre-orders would be fulfilled before the end of March, but most markets would not be getting the HTC One until April.…
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HTC One delay will not effect retail availability dates in the U.S.
A few hours ago, news broke that the retail availability of the HTC One has been official pushed back. While pre-orders of the global HTC One will start shipping to consumers before the end of March, most people should not expect to see the HTC One show up in retail stores until sometime in April. To get a little…