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HTC Signs Multi-Year Agreement with Robinson Cano
Yesterday, HTC announced the signing of Robinson Cano in a multi-year agreement as the spokesperson for our favorite mobile tech company. The six-time All-star, Robinson Cano plays second base in Major League Baseball and has been with the Seattle Mariners for the last year. Coincidentally, HTC USA is located in Seattle and didn’t have to…
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Robert Downey Jr. joins HTC as global smartphone ambassador
In somewhat of an unexpected move, rumor has it that that Robert Downey Jr. has signed a $12 million two-year contract which positions the actor at spokesman and global smartphone ambassador for HTC. While a spokesperson for HTC claimed that the company had no new announcement regarding HTC’s marketing strategy, she did finish the comment by…
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How HTC could rebuild the One brand
Building a brand is pretty easy. You come up with a name, you slap it on a product and you hope people buy it. Building a successful brand is a whole different ball game. While there are thousands of products which can be easily recognized by the general public, there are only a few hundred…