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HTC hires former Samsung marketing executive as adviser to Chairwoman Cher Wang
So far, the consumers and the press are singing the praises of the HTC One (M8), but he company isn’t quite ready to sit back and hope sale of the phone take off. Bloomberg is reporting that HTC has hired Paul Golden (the Samsung marketing executive responsible for creating the successful marketing campaigns for the Samsung…
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HTC ‘Change’ campaign launches with bizarre Robert Downey Jr commercial
Change has arrived! HTC has thrust Robert Downey Jr right in the middle of its $1 billion marketing campaign with a two minute commercial which has just been posted to the company’s YouTube channel. The commercial is a montage of different sequences which highlight a “Hipster Troll Carwash,” “Hot Tea Catapult,” “Humongous Tinfoil Catamaran,” “Hold This…
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Humongous Tin foil Catamaran sets sail #HTCChange
Remember that Humongous Tin-foil Catamaran Robert Downey Jr. mentioned the the #HTCChange teaser clip yesterday? Well, here it is. we’re a bit perplexed as to how this marvel of the seas will help HTC’s brand image, but it’s outlandish enough that most people will at least be intrigued. As long as the masses are entertained and…
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HTC posts ‘Prelude to change’ teaser video as excitement builds
Last night, HTC posted teaser video titled “Prelude to change,” following the “Big things ahead” video which went up on Monday. Like the first clip, the new one is only 16 seconds long, giving us a slightly different cut. We still don’t know if Robert Downey Jr is the lead actor featured in the video,…
