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HTC’s Q2 losses outweigh four quarters of meager profits

HTC has announced that the company lost NT$8.03 billion ($261 million USD) for the second quarter. While the quarterly net loss was expected, it’s still a bit surprising as it was preceded by four quarters of profits. Revenue for the second quarter of 2015 totaled NT$33.01 billion, nearly half the NT$65.06 billion HTC pulled in…
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HTC stock plummets to new lows after Friday’s revised revenue forcast

HTC stocks took a massive 9.91% hit today as investors scrambles to dump the stock as quickly as they could. As soon as the market opened, HTC’s stock hit a new low of NT$83.60, reducing the company’s market capitalization to a mere $2.21 billion US dollars. The massive selloff of HTC stock was triggered by…
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How long can HTC survive with its stock hitting new lows?

HTC is in trouble. It’s that simple. The company was flying high just a few years ago when it dominated the smartphone landscape, but HTC has struggled to stay relevant in a time when smartphones have become a commodity. After a few years of dramatic declines in revenue and profits, HTC has managed to stabilize…
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HTC gets hit with another wave of high-profile executive resignations

Chief Marketing Officer Ben Ho and President of Engineering and Operations Fred Liu have both decided to step down from their current roles at HTC. The news comes a few weeks after HTC announced positive numbers for the second quarter of 2014, exposing the fact that HTC is still on shaky ground despite the success of…
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HTC hires former Samsung marketing executive as adviser to Chairwoman Cher Wang

So far, the consumers and the press are singing the praises of the HTC One (M8), but he company isn’t quite ready to sit back and hope sale of the phone take off. Bloomberg is reporting that HTC has hired Paul Golden (the Samsung marketing executive responsible for creating the successful marketing campaigns for the Samsung…
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HTC’s Cher Wang reveals HTC M8 launch event invites coming in two weeks

In an interview with Reuters, HTC chairman Cher Wang laid out HTC’s strategy for 2014 and how the company plans to regain its momentum. According to Wang, “the problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market.” In 2014, HTC will improve the…
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HTC planning a 2014 resurgence with a new marketing approach and wearable device

The HTC M8 may be the one device currently grabbing headlines around here, but HTC’s strategy to turn the things around in 2014 will rely on much more than a single flagship device. HTC Chairman Cher Wang and chief financial officer and head of global sales Chang Chialin sat down with Bloomberg recently to talk about…