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Kouji Kodera resigns from his post as HTC’s Chief Product Officer
Kouji Kodera, HTC’s Chief Product Officer, resigned from his position at HTC last week around the same time Jason Gordon, HTC’s VP of Global Communications announced on Twitter that he was also departing after a 7-year stint at HTC. According to The Verge, the recent departures are only the tip of the iceberg as global retail marketing manager Rebecca Rowland, director of…
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Marketing report shows HTC played things safe in 2012 – new marketing strategy could turn things around
The past 18 months have not been kind to HTC. After years of year-over-year record profits and sales, HTC’s fortunes quickly turned in late 2011. Competition from Samsung and Apple started to eat away at HTC’s market share and the evolution of the Android segment gave other players in the mobile industry the ability to…
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HTC doubles marketing budget, leaves its ‘quietly brilliant’ ways behind
When HTC brought in Benjamin Ho to serve as the company’s new chief marketing officer, it was apparent that HTC was looking for a change. Based on the company’s financial situation, the HTC One is arguable the most important phone HTC will ever launch. To guarantee that phone’s success, HTC will scrap the “quietly brilliant” company tagline…
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New Chief of Marketing joins the HTC team
HTC is looking forward to next year and so is HTC’s new Chief Marketing Officer, Benjamin Ho who will be joining the team in January 2013. He is set to leave his current position as marketing lead for Far EasTone Telecommunications Co a carrier company from Taipei. As the new Marketing Chief for HTC, Mr. Ho’s focus will be…