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Update: T-Mobile wants to pay you $100 for buying the HTC Sensation 4G for free
T-Mobile is currently offering the HTC Sensation 4G free through tomorrow, May 3rd. The web-only offer gives you an instant $199 off the phone making it completely free with a new two-year agreement. The Sensation 4G ships with a 1.2GHz dual-core Qualcomm processor, 768MB of RAM, a 4.3″ qHD screen, and the ability to shoot…
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HTC CEO expects “difficult” recovery in U.S. market
HTC is hoping that the upcoming release of the HTC EVO 4G LTE for Sprint and the HTC One X for AT&T will help it regain market share in the increasingly competetive U.S. smartphone market. The Taiwanese company’s profits have bee declining over the past several months and have only recently began to show an improvement. HTC’s CEO…
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HTC’s revenue projected to increase 55 percent in Q2
This morning, HTC announced that they expect revenue for the second quarter of 2012 to increase by 55 percent over the first quarter of this year. HTC expects second quarter revenues to reach T$105 billion ($3.56 billion), beating analysts’ expectations by 3.5 percent. HTC isn’t giving any reason as to why they expect such a…
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HTC partnering with ST-Ericsson to develop CPU for low-end devices
The relationship between HTC and Qualcomm took another hit today. Multiple reports claim that HTC and ST-Ericsson have signed a memorandum of cooperation with plans to co-develop a CPU for low-end HTC devices. Over the years, HTC has partnered closely with Qualcomm (which owns a minority stake in HTC), but HTC may be looking to…
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HTC manager discusses reasons behind handset color choices
In an event in Seattle, WA on Friday, HTC manager of product strategy, Eric Lin, described some of the thought process behind why manufacturers use certain colors for handsets. When asked why most handsets are available today in either black or white, Mr. Lin detailed HTC’s ideas on the topic. He stated “white really helps…
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HTC redesigns U.S. website ahead of HTC One launch
HTC has decided to re-launch its U.S. website just days before the first HTC One phone is released in the United States. The new design allows HTC to highlight its phones and tablets a little more and makes it easier for potential customers to sort through HTC’s phone offering by filtering them by carrier and…
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Thin is in – HTC scrapped plans for phone with 3,000 mAh battery based on consumer research
While HTC does an amazing job of listening to its customers, it’s impossible to create a phone which meets the needs of every consumer. This point was highlighted yesterday by HTC’s VP of portfolio strategy, Bjorn Kilburn, at the HTC Frequencies conference in Seattle. Bjorn Kilburn mentioned that consumer research conducted in 2011 suggested that…