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Facebook send out invitations to “see our new home on Android” on April 4th – Facebook phone to be unveiled?
After months of leaks, rumors and speculation, it looks like the Facebook phone will finally be unveiled. Last night, Facebook sent out invitations to the press for an event on April 4th with a simple message: “Come See Our New Home on Android” The HTC PM33100, aka the HTC Myst, recently made its way through…
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HTC One now available at service provider and retail stores across the UK
The HTC One has arrived… in the UK! Service providers and third-party retail stores across the UK have begun selling the HTC One. So far, the cheapest full retail price for the HTC One that we’ve been able to spot is £480 from Three UK, but it seems they will not actually start shipping the phone until April…
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The HTC One rocked Time Square last week
In the middle of this March, HTC deployed a team armed with water and a bunch of HTC One’s to Times Square. You see, this was a well planned attack on one of HTC’s Android competitors, because the competition was announcing their next generation, almost up-to-par phone in a nearby location. The team gave personal…
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T-Mobile to sell the HTC One for as little as $99
T-Mobile CEO John Legere announced today T-Mobile customer will be able to pick up the HTC One for as little as $99. Why the low price? As it turns out, T-Mobile is doing away with its traditional contract plans and is shifting its entire business model in an effort to give consumers extra value. While…
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HTC to capitalize on strong demand for large-screen smartphones with an HTC Butterfly successor
The HTC One may be HTC’s main flagship device for 2013, but that doesn’t mean we won’t see any other news worth devices from HTC this year. HTC’s Ben Ho revealed today that HTC is working on a successor to the HTC Butterfly to capitalize on strong consumer demand for large-screen smartphones. Since the debut…
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Marketing report shows HTC played things safe in 2012 – new marketing strategy could turn things around
The past 18 months have not been kind to HTC. After years of year-over-year record profits and sales, HTC’s fortunes quickly turned in late 2011. Competition from Samsung and Apple started to eat away at HTC’s market share and the evolution of the Android segment gave other players in the mobile industry the ability to…
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HTC doubles marketing budget, leaves its ‘quietly brilliant’ ways behind
When HTC brought in Benjamin Ho to serve as the company’s new chief marketing officer, it was apparent that HTC was looking for a change. Based on the company’s financial situation, the HTC One is arguable the most important phone HTC will ever launch. To guarantee that phone’s success, HTC will scrap the “quietly brilliant” company tagline…