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New HTC One commercials highlight BoomSound and Blinkfeed features
Less than 24 hours since we spotted the HTC One make a cameo appearance in a new music video, two new HTC One commercials have hit the web. As we expected, HTC will be using BlinkFeed and BoomSound as main selling points for the HTC One. In the BlinkFeed ad, a solitary subway ride comes to life…
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HTC One marketing campaign kicks off with music video tie-in
HTC has said more than a few times that the company is looking to change its marketing strategy with the HTC One. A few months ago, HTC chose not to renew its contract with Mother, the ad agency responsible for the HTC One X skydiving promos from last year in favor of an in-house marketing approach under the direction of Benjamin…
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Unnamed HTC executive admits Ultrapixel senor shortage to blame for the HTC One delay
Ten days ago, HTC One component supply shortage rumors suggested that HTC would have a hard time building enough devices for its global March launch. Since then, HTC has issued a statement that some HTC One pre-orders would be fulfilled before the end of March, but most markets would not be getting the HTC One until April.…
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HTC states HTC One ‘will not be available on the Verizon network’
When the HTC One was unveiled, Sprint, T-Mobile and AT&T all chimed in to let consumers know that they will be offering the phone this spring. While Verizon hasn’t ever claimed that the HTC One would not be available on its network, HTC has made an unofficial comment on the situation via Twitter in response to a…
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HTC claims ‘Samsung spent more on marketing than innovation’ – tags Galaxy S 4 as #theNextBigFlop
Last night, Samsung unveiled the Galaxy S 4 at Radio City Hall in New York City. The phone features many of the same internal components as the HTC One, but many journalists and consumers have started criticizing Samsung for integrating gimmicky, useless features which most people will only use once or twice simply to show them off to their friends. Since Samsung is currently…
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HTC “thrilled with the positive response” to HTC One Upgrade Promotion – deadline dates extended
Based on the positive consumer response to the HTC One Upgrade Promotion, HTC has decided to extend the offer and give more consumers the opportunity to get $100 back when they upgrade to the HTC One and trade in their old phone. Originally, promotion enrollment was set to expire March 12th and required participants to…
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What to know before unlocking the HTC One
As we draw closer to the arrival of the HTC One we are guessing a bunch of you that are already heavily immersed in the Android ecosystem are ready to unwrap the packing and unlock the bootloader, but this heads up from ModoCow founder, Paul O’Brian suggests you might want to hold off for a little…