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HTC to capitalize on strong demand for large-screen smartphones with an HTC Butterfly successor
The HTC One may be HTC’s main flagship device for 2013, but that doesn’t mean we won’t see any other news worth devices from HTC this year. HTC’s Ben Ho revealed today that HTC is working on a successor to the HTC Butterfly to capitalize on strong consumer demand for large-screen smartphones. Since the debut…
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Marketing report shows HTC played things safe in 2012 – new marketing strategy could turn things around
The past 18 months have not been kind to HTC. After years of year-over-year record profits and sales, HTC’s fortunes quickly turned in late 2011. Competition from Samsung and Apple started to eat away at HTC’s market share and the evolution of the Android segment gave other players in the mobile industry the ability to…
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HTC doubles marketing budget, leaves its ‘quietly brilliant’ ways behind
When HTC brought in Benjamin Ho to serve as the company’s new chief marketing officer, it was apparent that HTC was looking for a change. Based on the company’s financial situation, the HTC One is arguable the most important phone HTC will ever launch. To guarantee that phone’s success, HTC will scrap the “quietly brilliant” company tagline…
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The FCC certifies the HTC PM33100, Facebook phone could be headed to AT&T with full LTE support
Facebook may deny that they are working on a phone, but that doesn’t change the fact that the HTC PM33100 has just been approved for use in North America by the FCC. Over the past few months, the HTC PM33100 has also been referred to as the HTC Myst, a device which is said to feature unique…
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HTC admits several hundred thousand US consumers have pre-registered to purchase the HTC One
Following the official HTC One statement regarding the delays retail launch of the HTC One in North America, HTC President Jason Mackenzie, sent out an email to personally apologize to the U.S. customers who hard pre-registered to purchase the phone through the company’s $100 HTC One upgrade promotion. The email did not contain any new details regarding the eventual launch…
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HTC confirms North American HTC One roll-out will be delayed until April
If you were still hoping that HTC would be able to pull off a North American retail launch of the HTC One before the end of March, we have some bad news. The company has released an official statement which confirms that North America, Europe and Asia-Pacific markets will not be getting the HTC One until April. While most…
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New HTC One commercials highlight BoomSound and Blinkfeed features
Less than 24 hours since we spotted the HTC One make a cameo appearance in a new music video, two new HTC One commercials have hit the web. As we expected, HTC will be using BlinkFeed and BoomSound as main selling points for the HTC One. In the BlinkFeed ad, a solitary subway ride comes to life…