-
The HTC One rocked Time Square last week
In the middle of this March, HTC deployed a team armed with water and a bunch of HTC One’s to Times Square. You see, this was a well planned attack on one of HTC’s Android competitors, because the competition was announcing their next generation, almost up-to-par phone in a nearby location. The team gave personal…
-
Windows Phone 8 powered HTC Tiara heading to Sprint as early as May
New details show that the Windows Phone 8 powered HTC Tiara will showing up in Sprint stores across the country by late spring. While T-Mobile, Verizon and AT&T currently feature the stunning HTC 8X, Sprint’s HTC Tiara seems to have more in common with the HTC One SV than its WP8 counterpart. The HTC Tiara is rumored…
-
T-Mobile to sell the HTC One for as little as $99
T-Mobile CEO John Legere announced today T-Mobile customer will be able to pick up the HTC One for as little as $99. Why the low price? As it turns out, T-Mobile is doing away with its traditional contract plans and is shifting its entire business model in an effort to give consumers extra value. While…
-
HTC to capitalize on strong demand for large-screen smartphones with an HTC Butterfly successor
The HTC One may be HTC’s main flagship device for 2013, but that doesn’t mean we won’t see any other news worth devices from HTC this year. HTC’s Ben Ho revealed today that HTC is working on a successor to the HTC Butterfly to capitalize on strong consumer demand for large-screen smartphones. Since the debut…
-
Marketing report shows HTC played things safe in 2012 – new marketing strategy could turn things around
The past 18 months have not been kind to HTC. After years of year-over-year record profits and sales, HTC’s fortunes quickly turned in late 2011. Competition from Samsung and Apple started to eat away at HTC’s market share and the evolution of the Android segment gave other players in the mobile industry the ability to…
-
HTC doubles marketing budget, leaves its ‘quietly brilliant’ ways behind
When HTC brought in Benjamin Ho to serve as the company’s new chief marketing officer, it was apparent that HTC was looking for a change. Based on the company’s financial situation, the HTC One is arguable the most important phone HTC will ever launch. To guarantee that phone’s success, HTC will scrap the “quietly brilliant” company tagline…
-
The FCC certifies the HTC PM33100, Facebook phone could be headed to AT&T with full LTE support
Facebook may deny that they are working on a phone, but that doesn’t change the fact that the HTC PM33100 has just been approved for use in North America by the FCC. Over the past few months, the HTC PM33100 has also been referred to as the HTC Myst, a device which is said to feature unique…