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HTC One Marketing
3 posts
HTC One Live Experience Tour heading to 11 major markets across the U.S.
HTC knows that the success of the HTC One is going to determine the fate of the company.…
HTC doubles marketing budget, leaves its ‘quietly brilliant’ ways behind
When HTC brought in Benjamin Ho to serve as the company’s new chief marketing officer, it was apparent that HTC…
How HTC could rebuild the One brand
Building a brand is pretty easy. You come up with a name, you slap it on a product…