HTC won’t be selling the U11+ in North America, but they should
The title of the article says it all. HTC has decided that North America will not be getting the HTC U11+. When I learned this news, I reached out to our contact at HTC to share more light on HTC’s reasoning. The decision not to bring the HTC U11+ to the US or Canada was made because the company hadn’t had much luck selling its mid-cycle flagship refreshes and devices with large screens in the two countries.
Basically, it’s your fault that you won’t be able to buy the HTC U11+ if you live in North America. Or that’s at least the way HTC sees it.
But that’s not the real issue here. Sure, the HTC U Ultra was a dud, but that wasn’t your fault – it was HTC’s. The phone was considered a mid-cycle flagship smartphone with a large display, but it hit the US market only one month before the Samsung Galaxy S8 did. We never had a chance to review the U Ultra, but we know that battery life was a real issue and its camera wasn’t as good as the HTC 10’s.
On paper and in the real world, the HTC U Ultra was nothing more than a disappointment.
Fast forward to today’s announcement and we’re looking at a device that’s leaps and bounds better than the U Ultra and even HTC’s flagship U11. There’s no doubt in my mind that sales of the HTC U11+ will do much better than the U Ultra did – even without being available in the US and Canada.
I don’t have a clue as to why HTC thinks the consumers in North America wouldn’t pounce on the U11+ if they had the opportunity. Sure, there are a lot of options out there if you’re in the market for a device with a 6-inch display, but with all the bad news that’s been circulating regarding the bad displays on the LG V30 and the Pixel 2 XL, HTC definitely would have had a leg up on the competition for once.