HTC returns to the Philippines, launching the HTC U11, U Ultra, U Play and Desire 10 Pro
At an event at the Peninsula Manila in Makati City, HTC revealed that it is officially selling its phones in the Philippines, again. HTC will be selling its flagship U11 (P36,990), the U Ultra (P26,990), U Play (18,990), and the Desire 10 Pro (13,990). The Philippine Peso pricing of HTC’s devices is 10-15% higher than what you’d pay for the phones in the US, but the pricing does include the country’s 12% VAT.
Bringing its phones back to the Philippines will not have a massive impact on HTC’s bottom line, but HTC can use every sale it can get. If HTC can pull off a compelling market-specific marketing strategy in the Philippines, it should be able to rake in a profit for the region since the company has little to no overhead in the Philippines.