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HTC Source | November 23, 2017

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HTC returns to the Philippines, launching the HTC U11, U Ultra, U Play and Desire 10 Pro

HTC returns to the Philippines, launching the HTC U11, U Ultra, U Play and Desire 10 Pro

At an event at the Peninsula Manila in Makati City, HTC revealed that it is officially selling its phones in the Philippines, again. HTC will be selling its flagship U11 (P36,990), the U Ultra (P26,990), U Play (18,990), and the Desire 10 Pro (13,990). The Philippine Peso pricing of HTC’s devices is 10-15% higher than what you’d pay for the phones in the US, but the pricing does include the country’s 12% VAT.

Bringing its phones back to the Philippines will not have a massive impact on HTC’s bottom line, but HTC can use every sale it can get. If HTC can pull off a compelling market-specific marketing strategy in the Philippines, it should be able to rake in a profit for the region since the company has little to no overhead in the Philippines.

Source: Rappler

About Nick Gray

Tech enthusiast, Android user and founder of the first HTC blog – Nick Gray has been blogging about HTC phones before most people knew what a smartphone even was. Over the years Nick has owned and tested dozens HTC devices and is constantly flashing new ROMs to his Android phones.