HTC U Ultra, U Play sales expected to boost HTC’s revenue by 30%
HTC’s monthly revenue is expected to jump 30% this month. The reason: the global launch of the HTC U Ultra and HTC U Play. The two smartphones were originally introduced in mid-January and went on sale in Taiwan in early February, but the phones didn’t go on sale in Europe until the first of this month and HTC only started shipping pre-orders of the phones in the US just last week.
An unnamed source claims that the HTC U Ultra and HTC U Play will boost the company revenue for March, pushing past NT$6 billion.
While HTC posted monthly revenues which exceeded NT$6 billion in 2016, that number would be 44% higher than the NT$4.1 billion in revenue HTC posted last March – setting HTC on the right course for the first quarter of this year.
The HTC U Ultra is currently the best smartphone in HTC’s lineup, but many are still expecting HTC to unveil a true 2017 flagship smartphone, dubbed the HTC Ocean, which will be powered by Qualcomm’s new Snapdragon 835 processor. Rumors claims that Verizon is already testing the new device, but there is no indication that the phone will be released any time soon.
Besides featuring high-end specs, HTC’s 2017 flagship smartphone will likely feature a new gesture control interface dubbed “Sense Touch” which will allow users to interact with the phone’s UI by swiping and tapping the phone’s metal frame.
With only 6 to 7 “highly-profitable” smartphones planned for 2017, HTC needs to make sure it nails every last detail with each device it releases. HTC’s strategy appears to be mirroring Sony’s, focusing more on profit margins rather than volume. With that strategy, Sony managed to pull in $187 million in profits this past quarter despite a 32.8% drop in unit sales. Sony’s focus was on high-end devices which deliver might higher profit margins.